Trendy Foods: Frozen Yogurt.

Yogurtland: just one of many new Bay Area Pinkberry imitators.

As far as I know the cupcake trend has yet to take my hometown by storm, but frozen yogurt is definitely here and making its presence known. Though it’s following a bit far behind the Pinkberry craze in Los Angeles, new frozen yogurt places are popping up in every strip mall and shopping complex. In one area there are now four within a one block square radius.

I bought into the trend big time and have had frozen yogurt every day during the Labor Day weekend. I think I’m over it now, but I never knew slightly tangy, tart plain frozen yogurt could be so good. Most of these places are build-your-own which means the customer gets to build exactly the froyo monstrosity they want, picking between around a dozen flavors and a bunch of cereal, candy, and fruit. I just like the “plain tart” equivalent and fruit. The mochi or rice dough balls that are also popular at the original Pinkberry are something I can do without. Anyway, I think I’m over my excitement about the froyo thing – though I would love if one or two decent, not too crowded ones opened up in Boston and Cambridge – but it is supposedly a good and not too fatty or unhealthy way to cool off during the summer.